Feb 1
11:30 AM - 12:30 PM
Masterclass
AR
Robotics 101
Sef Academy- Workshop Room 1
Speakers
Mohamed Al Mazrouie
Founder, MAZtech Robotics
Feb 1
01:30 PM - 02:30 PM
Activities
Saba Sanabel Bread & Butter Workshop
Made In Sharjah Zone
Feb 1
Key Note
Scaling Peaks
Creative Zone
Speakers
Mostafa Salameh
World-renowned adventurer, humanitarian and motivational speaker
Feb 1
Key Note
Building a Streaming Giant from the Ground Up
Startup Town Zone
Speakers
Maaz Sheikh
Cofounder & CEO, StarzPlay
Feb 1
11:30 AM - 12:30 PM
Workshop
EN
How to Stay Rooted in Our Identity While Scaling Globally
Sef Academy- Workshop Room 3
Speakers
Camelia Drissi
Founder, Creative Inputs
Feb 1
11:30 AM - 12:30 PM
Activities
Calligraphy with Abdallah
Made In Sharjah Zone
Feb 1
Key Note
Tackling Social Challenges and Bridging Cultures through Art & Philanthropy
Impact Zone
Speakers
H.E Sheikha Hoor Al Qasimi
President, Sharjah Art Foundation
H.R.H Princess Lamia Al Saud
Secretary General, Al Waleed Philanthropies
Moderators
May Barbar
Strategy & Culture Advisor
Feb 1
05:30 PM - 06:30 PM
Activities
Fenjan with Abdallah
Made In Sharjah Zone
Feb 1
Key Note
From Passion to Global Recognition: Building a Brand That Speaks Beyond Borders
Creative Zone
Speakers
Dia Allam
Multi-disciplinary Artist
Feb 1
Key Note
How to build a music ecosystem from scratch
Creative Zone
Speakers
Shelley Frost
Founder and Director, The Fridge Dubai
Feb 2
Exclusive Masterclass
EN
Bake with Brooki in Sharjah
SEF Eats
Feb 1
Panel
The Investors Roundtable
Startup Town Zone
Speakers
Khaled Talhouni
Nuwa Capital
Noor Sweid
Partner, Global Ventures
Amal Dokhan
Managing Partner - MENA, 500 Global
Ibrahim Almojel
Founding Partner, Khwarizmi Holding
Feb 1
2:30 PM - 3:30 PM
Workshop
EN
I Just Graduated, Now What? – An introduction to the real world for new graduates
Sef Academy- Workshop Room 3
Speakers
Aqsa Khalifa
Co- Founder & COO
Feb 1
10:00 AM - 10:00 PM
Activities
BASK PHOTOBOOTH
Souq
Feb 1
02:30 PM - 03:30 PM
Workshop
EN
Foundational Ferments
Expression Zone
Feb 1
5:00:00 PM - 6:30 PM
Masterclass
EN
Master the art of story-telling
Sef Academy- Workshop Room 1
Speakers
Hicham El Amrani
Author, Speak Like a VIP
Feb 1
Panel
The Customer-centric Approach to Market Leadership
Impact Zone
Speakers
Mohamed Al Hashemi
CEO, Union Coop
Ali Bin Zayed
Senior Vice President of Marketing, Emarat
Ahmad Al Khoshaibi
CEO, Arada
Toufic Kreidieh
CEO, Brands For Less
Feb 1
4:00 PM - 5:00 PM
Workshop
AR
Mind Matters: Strategies for Sustainable Wellbeing and Peak Performance
Sef Academy- Workshop Room 2
Speakers
Dr. Adel Karrani (Arabic)
Consultant Psychiatrist, ACPN
Feb 2
Workshop
Foundational Ferments
SEF Eats
Feb 1
Workshop
EN
Ancestoral Superfoods
SEF Eats
Feb 1
11:30 AM - 12:30 PM
Workshop
EN
Business Taxes 101
Sef Academy- Workshop Room 2
Speakers
Sahil Sharma
Director of Transfer Pricing, Andersen
Simon Zaater
Associate Director, Indirect Tax, Andersen
Feb 1
Key Note
Presence: Bringing Your Boldest Self to Your Biggest Challenges
Impact Zone
Speakers
Amy Cuddy
Social Psychologist, Author & Speaker
Feb 1
Key Note
Q&A with the Ice Man
Wellness & Sustainability Zone
Speakers
Wim Hof
The Iceman
Feb 1
Key Note
Reframing for the New Year
Wellness & Sustainability Zone
Speakers
Mary Rose Swing
Founder, Project Zen Voices
Feb 1
2:00 PM - 3:00 PM
Workshop
EN
Social Intelligence in the Age of AI
Sef Academy- Workshop Room 2
Speakers
Niki Skeene
Innovator, futurist, and global inspiration tour curator
Feb 1
Key Note
The Future of Crypto
Impact Zone
Speakers
Mohammed Al Hakim
President, Crypto.com
Feb 1
Key Note
The Resilience of Ice
Impact Zone
Speakers
Wim Hof
The Iceman
Feb 1
Key Note
The Silicon Valley Mindset: Structured Play, Measured Wins
Startup Town Zone
Speakers
Nikki Skene
Innovator, futurist, and global inspiration tour curator
Feb 2
Workshop
EN
Knafeh Making
SEF Eats
Feb 1
Key Note
Youth as Architects of the Future: Leadership, Culture, and Innovation
Impact Zone
Speakers
H.E Omar Saif Ghobash
Assistant Minister for Culture and Public Diplomacy in the UAE and an author
Khalid Al Nuaimi
Director General, Federal Youth Authority
Feb 1
Key Note
Cultural Exchange and Diversity
Creative Zone
Speakers
Music Travel Love
Talk + Performance
Feb 2
5:00 PM - 6:00 PM
Workshop
EN
7 Radical Tips on How AI Can Accelerate Your Work and Beat Procrastination
Sef Academy- Workshop Room 2
Speakers
Abdul Matheen Yousuf
CEO, Project You, Global Youth Ambassador for Education
Feb 2
Key Note
10 Steps 2 Scale
Startup Town Zone
Speakers
Mazen
CEO and Co-founder of House of Pops
Feb 2
11:00 AM - 12:30 PM
Masterclass
EN
Failing Forward
Sef Academy- Workshop Room 1
Speakers
Caroline-Lucie Ulbrich
Transformation Management Expert at Club Ventures
Melissa Yacoub
Head of Product, Oboe
Feb 2
Panel
Family – Founder Dynamics
Startup Town Zone
Speakers
Nikita Patel
Cofounder, The Bureau
Rhea Patel
Cofounder, The Bureau
Alexandra Dewar
Cofounder, Violet Rae
Elizabeth Dewar
Cofounder, Violet Rae
Feb 2
Key Note
From Illness to Inspiration
Wellness & Sustainability Zone
Speakers
Hadil El Khatib
Founder, Broth Lab
Feb 2
Key Note
Generation Next: Why Young People Are Natural Social Innovators
Impact Zone
Speakers
Dr. Eric Dawson
CEO, Rivet
Feb 2
1:00 PM - 2:30 PM
Masterclass
AR
How to Turn a Skill into a Business
Sef Academy- Workshop Room 1
Speakers
Patrick Abdo
Drummer & Entrepreneur
Feb 2
10:00 AM - 06:00 PM
Activities
LINO TOTES
Expression Zone
Feb 2
Key Note
Integrating Your Experience for 2025
Wellness & Sustainability Zone
Speakers
Mary Rose Swing
Founder, Project Zen Voices
Feb 1
Key Note
Becoming Incomparable: The Impact of Good Design
Impact Zone
Speakers
Muhammad Binghatti
Chairman, Binghatti Group
Feb 1
01:30 PM - 03:00 PM
Workshop
EN
Sumac – 3 Course Gourmet Meal
SEF Eats
Feb 2
Key Note
One Minute of Fame
Creative Zone
Speakers
Patrick Abdo
Drummer & Entrepreneur
Feb 2
Key Note
Cultural Narratives in Animation: Crafting Stories with Local Roots and Global Appeal
Creative Zone
Speakers
Mohammed Saeed Harib
Creator of Freej
Feb 1
Exclusive Masterclass
EN
Bake with Brooki in Sharjah
SEF Eats
Feb 2
Workshop
EN
Craftify Case-Making
Expression Zone
Feb 1
11:00 AM - 06:00 PM
Activities
LINO TOTES
Expression Zone
Feb 1
Workshop
EN
Sagra – Pasta Making
SEF Eats
Feb 2
Masterclass
Japanese Ceremonial
SEF Eats
Feb 2
04:00 PM - 07:00 PM
Activities
Molding Moments: Hand-building Pottery Workshop by Path Cafe
Made In Sharjah Zone
Feb 2
03:00 PM - 04:30 PM
Workshop
Sumac – 3 Course Gourmet Meal
SEF Eats
Feb 2
5:30 PM - 7:00 PM
Masterclass
EN
Building with No-Code Tools
Sef Academy- Workshop Room 1
Speakers
Nader Aboulhosn
EIR Programs Manager
Feb 2
Key Note
PMF is not enough
Startup Town Zone
Speakers
Majd Alaily
Founder, Ruya Advisory
Feb 2
3:30 PM - 4:30 PM
Masterclass
EN
Robotics 101
Sef Academy- Workshop Room 1
Speakers
Mohamed Al Mazrouie
Founder, MAZtech Robotics
Feb 2
11:30 AM - 12:30 PM
Workshop
EN
The Book Bunk Blueprint: Building Sustainable Social Impact
Sef Academy- Workshop Room 2
Speakers
Wanjiru Koinange
Cofounder, Book Bunk
Feb 2
1:30 PM - 2:30 PM
Workshop
AR
Wisdom from the First Graphic Designer in Sharjah
Sef Academy- Workshop Room 3
Speakers
Hisham Almadhloom
Sharjah Diwani House
Feb 2
1:30 PM - 2:30 PM
Workshop
EN
Voice & Expression – A Transformative Experience
Sef Academy- Workshop Room 2
Speakers
Kim Page
Voice Architect, Communication Expert and TEDx Speaker
Feb 2
11:30 AM - 12:30 PM
Workshop
AR
How to Create a Patented Invention
Sef Academy- Workshop Room 3
Speakers
Dr. Edriss Ahmed Ali
Inventor
Feb 2
Panel
The Exit Story
Startup Town Zone
Speakers
Mahmoud Adhem
Founder, Munchbox
Feb 2
Panel
Attracting Investors: How Strategic Public Relations Can Unlock Funding for Your Startup
Startup Town Zone
Speakers
Zeena Zalamea
Yahya Kabbara
Jad Naamani
Director of Marketing at Seez
Feb 2
02:00 PM - 03:00 PM
Activities
Brew & Beyond by Drowsy
Made In Sharjah Zone
Feb 2
10:00 AM - 10:00 PM
Activities
BASK PHOTOBOOTH
Souq
Feb 2
3:15 PM - 4:15 PM
Workshop
EN
Beyond the Music: Empowering Artists with Entrepreneurial Skills and Self-Growth
Sef Academy- Workshop Room 3
Speakers
Sons of Yusuf
Feb 2
11:00 AM - 12:00 PM
Activities
Al Hanan Body Scrub Making
Made In Sharjah Zone
Feb 1
03:30 PM - 04:30 PM
Activities
Al Hanan Candle Making
Made In Sharjah Zone
Feb 2
01:00 PM - 02:00 PM
Activities
Pour Perfection by Drowsy
Made In Sharjah Zone
Feb 2
3:00 PM - 4:00 PM
Workshop
EN
The Beat Goes On: From the Peak of My Corporate Music Career to Taking the Entrepreneurial Leap
Sef Academy- Workshop Room 2
Speakers
Anna George
Founder, Female Talent Agency
