"Karim Benkirane is the Chief Commercial Officer at du, overseeing critical areas such as Commercial
Strategy & Planning, Mass Segment, Home & Premium Segment, Soho & SE Segment, ME & LE Segment,
Government & Key Accounts, Virgin Mobile UAE, Products, Brand & Marketing Communication and
International Wholesale.
Karim has amassed over 20 years of telecom experience from digital, retail, wholesale, and technology
services. Before his current role, Karim was Managing Director at Virgin Mobile UAE, heading region’s first
fully digitized mobile service to provide consumers with an entirely new telecommunication experience.
He also enjoyed a successful tenure as Chief Executive Officer of Virgin Mobile Saudi Arabia, where he was
responsible for the launch of the Virgin Mobile and FRiENDi mobile brands. As the first Mobile Virtual
Network Operator (MVNO) to launch in KSA, Karim and his team were instrumental in Virgin Mobile’s
adoption of an innovative mobile-first market entry strategy and engaging digital experience.
Prior to joining Virgin Mobile KSA, Karim was Chief Executive Officer at KPN France. Karim also enjoyed a
successful tenure as Chief Commercial Officer at Telecom Italia in France.
Karim holds an Executive MBA degree from HEC Paris, and has completed programs from the University of California, Berkeley, and the Indian Institute of Management at Bangalore."