Anam Khalid is the Co-Founder and Co-CEO of SQUATWOLF, the Dubai-born performance wear brand redefining performance and style from the Middle East to the world. With a background in strategy and people across leading Fortune 500 companies, she leads Brand, Product, Sourcing, and People at SQUATWOLF, shaping the company’s creative direction, product strategy, supply chain partnerships, culture, and long-term brand identity.

Raised in Pakistan, Anam has consistently challenged cultural and gender barriers — from education to leadership — to build a global business on her own terms. Today, she is a strong advocate of purpose-driven leadership and female empowerment, focused on building organisations where people, product, and performance grow together."