Souad Al Serkal is a dynamic force in leadership development, renowned for blending executive expertise with digital influence. As an ICF-certified coach, executive advisor, and founder of CommCation Consultancy, she brings over 24 years of strategic experience across public relations, government affairs, corporate communications, and leadership transformation.

Holding a Master’s in International Business Administration from Zayed University and Thunderbird School of Global Management, with advanced studies in Finance (London Business School) and Innovation Leadership (Boston College), Souad delivers multidimensional insights that empower leaders to navigate complexity and drive cultural change.

With a global digital following nearing one million, Souad is celebrated for her thought leadership on communication, executive presence, and personal growth. Her unique approach—combining data-driven strategy with emotional intelligence—has earned her the title “The King Maker”, a testament to her ability to shape narratives and influence outcomes.

As a certified public speaking trainer, Souad captivates audiences with compelling sessions on leadership, communication, and transformation.
As the founder of CommCation, she dedicated the company to training and development through curated workshops, coaching, and mentorship programs. She focuses on enhancing work environments and driving personal development, helping individuals and organizations bridge the gap between vision and execution to create exceptional leadership teams.

Engaging with Souad means unlocking leadership potential, igniting transformation, and positioning organizations for sustainable success.