I am a Dubai-based content creator, influencer, and Creative Director of Afia Partners.

I have been creating content for most of my life, finding success from 2020 onwards. Today, I’ve built an engaged audience of over 600,000 followers across TikTok, Instagram, YouTube, and Snapchat, generating hundreds of millions of views through comedic and relatable content that resonates strongly across the GCC and international markets. I have successfully led campaigns with global brands including Mentos, Nissan, LEGO, and more.

Alongside my personal platform, I’m the Creative Director at Afia Partners, our family-run leadership development and executive coaching firm. Working closely with my family, I apply the same creativity, storytelling, and audience-first thinking from content creation into brand strategy and creative direction, bridging social media, business, and family entrepreneurship.