Sophie Simpson is the Managing Director of Ruder Finn Atteline, where she leads integrated communications strategies for the Middle East and North Africa (MENA). Based across Dubai and Riyadh, she oversees strategic counsel, executive visibility, crisis readiness, and multi-market creative delivery, guiding organizations through complex cultural and stakeholder environments.


Sophie has shaped narratives and supports leadership teams across consumer and corporate sectors, working with key brands such as Netflix, American Express, and the United Nations High Commissioner for Refugees (UNHCR), among others. She has led the growth of Ruder Finn Atteline’s regional business, which is a diverse team of over 20 nationalities and languages that bring insight-led, culturally attuned work to priority MENA audiences.


Sophie has been recognized as PRCA's SuPRwoman of the Year (2025) and PR Leader of the Year (2024 and 2023) and serves as a long-standing judge for major industry awards, including SABRE, PRCA MENA and MEPRA. A trusted voice on the evolution of communications in the region, she is committed to mentoring emerging talent and advancing inclusive, high-performing workplace cultures.