Lara Geadah is a results-driven PR entrepreneur and the founder of Cameo Comms, one of the UAE’s leading Performance PR agencies. Known for challenging traditional PR models, Lara champions a performance-led approach focused on measurable media results - not just exposure.

With over 10 years of experience in marketing and public relations, she has worked with leading regional and global brands including wagamama, GE HealthCare, UAERG, Lipton, TRESemmé, Tecom Group, and Domino’s.

Her work helps brands move at the speed of news and turn storytelling into tangible business growth.

Lara is also the founder of the Mental Gym, the UAE's first platform dedicated to building mental discipline and resilience."