"Fahad Al Hassawi leads du as Chief Executive Officer (CEO), guiding the organization’s strategic direction, vision, and long-term growth. Under his leadership, du has solidified its position as a leading telecom and technology service provider by driving digital transformation, fostering innovation, and investing heavily in advanced infrastructure and customer-centric technologies. His leadership reflects a deep commitment to customer-centricity and sustainable growth, consistently aligning business priorities with the dynamic needs of the UAE market.
A key achievement during Fahad’s tenure as CEO has been the successful rollout of 5G technology across the UAE, reaching an impressive 99% nationwide coverage and highlighting du’s role as an enabler of the UAE’s digital ambitions. Additionally, Fahad has spearheaded major initiatives, including the launch of duPay, du’s flagship financial services platform, and the introduction of its two new sub-brands, du Tech and du Infra. These efforts have expanded du’s portfolio, catering to the UAE’s growing demand for advanced technology solutions, while further enhancing customer experiences and positioning the company as an innovation-driven industry leader."