Joe Al Khawand is the accomplished Head of MENA Video Content Production at Yango Play, an all-in-one entertainment superapp with movies, music and mini-games and more. With over a decade of experience and passion for content production, Joe has had a rich career in the media and entertainment industry. His skills extend to concept development, OTT content curation, and project management, making him a versatile and influential figure in the entertainment industry.

At Yango Play, Joe plays a pivotal role in developing and implementing a comprehensive video content strategy that aligns with the organization’s goals and targets the specific taste and preferences of the MENA audience. He is responsible for steering the direction, creation and management of video content to ensure content is culturally relevant to captivate the audience and all content is compliant with local laws and cultural norms, respecting the diverse cultures and values across the MENA region.