Mohamed Hilal is a distinguished Emirati business leader and visionary entrepreneur whose career spans aviation, luxury, and cross-industry innovation. As Founder & CEO of Mohamed Hilal Group, he has built one of the UAE’s most influential multi-sector enterprises, anchored in the creation of luxury brands that embody culture, identity, and emotion.

A former Emirates Airline pilot, Mohamed transitioned from aviation to entrepreneurship with a singular mission: to “Create New Emotions.” Since establishing Mohamed Hilal Group in 2008, he has cultivated a world-class portfolio of fragrance houses, lifestyle F&B concepts, artisanal jewelry, luxury retail, and innovation-driven experiences. The Group’s brands—including Hind Al Oud, Khaltat, and Anfasic Dokhoon—are now recognized as cultural and commercial icons across the region and beyond.

In recognition of his entrepreneurial vision, Mohamed was honored in 2013 with the “Best Entrepreneur Award” by Chef Mohamed Rachid and SME World, a distinction that underscored his role as one of the UAE’s most influential and pioneering business leaders.

His leadership extends beyond commerce into national and regional governance. Mohamed has served as a Board Member of the Sharjah Chamber of Commerce & Industry, Expo Centre Sharjah, and as Vice Chairman of the UAE Franchise Association. In addition, he contributes to higher education and talent development through his roles on the Advisory Board of the University of Sharjah and the Advisory Board of Canadian University Dubai, where he provides strategic guidance on innovation, entrepreneurship, and industry engagement.

Mohamed’s pioneering collaborations—such as the 2009 partnership with Rolls-Royce to create the exclusive PEONY fragrance for the launch of the Ghost model—demonstrate his commitment to excellence, craftsmanship, and storytelling at the highest levels of global luxury. In 2019, he launched HOB, the UAE’s first multi-brand luxury concept space, further cementing his reputation as an innovation leader redefining luxury through culture and emotion.

Today, Mohamed Hilal is regarded as a senior strategic leader, advisor, and trusted board member whose influence spans entrepreneurship, governance, and innovation.

His philosophy remains clear and enduring:
Luxury is not material—it is an emotional force that inspires happiness, culture, and humanity.