Hiba Al Masoud is an entrepreneur and branding expert with over a decade of experience across corporate, startup, and advisory environments. She is the Co-Founder of Sauce Capital, a food tech venture operating 20 kitchens across four cities and supporting over 40 homegrown F&B brands, helping build one of the region’s most dynamic food ecosystems. Hiba is also the Founder & CEO of Scope, an advisory working with founders, CEOs, and government entities on strategy, positioning, and storytelling. Her work sits at the intersection of growth, brand, and execution, and she is a Forbes 30 Under 30 alumna with a Master’s in Communications from Northwestern University.