Wim Hof

Dutch extreme athlete Wim Hof, famously known as “The Iceman,” has earned global recognition for his incredible feats of endurance and cold exposure. His record-breaking achievements include climbing Mount Kilimanjaro in shorts, running a barefoot half marathon above the Arctic Circle, and standing immersed in ice for over 112 minutes. Guided by “cold, hard nature” as his teacher, Wim has mastered techniques to regulate his breathing, heart rate, and blood circulation, enabling him to thrive in extreme conditions. Driven by a mission to empower others, Wim developed the Wim Hof Method—a transformative practice combining breathing exercises, cold therapy, and mental focus. Through his method, Wim inspires people worldwide—from celebrities and elite athletes to individuals of all ages—to harness their inner potential, gain control over their body and mind, and achieve the extraordinary.