Agenda

Day 1 Mon, 22 Nov

Hear firsthand from legendary changemakers about what it takes to make meaningful impact.

9:00 am 9:05 am

Opening

Event Kick-off + Speech

9:05 am 9:15 am

Keynote

Welcome Note

Najla Al Midfa Najla Al Midfa
najla al midfa

CEO, Sharjah Entrepreneurship Center (Sheraa)

9:15 am 9:45 am

Keynote

50 Years of the UAE: The Growth of an Entrepreneurial Nation

H. E. Dr. Ahmed Belhoul Al Falasi H. E. Dr. Ahmed Belhoul Al Falasi
h. e. dr. ahmed belhoul al falasi

UAE Minister of State of Entrepreneurship and SMEs

Magnus Olsson Magnus Olsson
magnus olsson

Founder

Careem

Fadi Ghandour Fadi Ghandour
fadi ghandour

Executive Chairman

Wamda Capital

Alper Celen Alper Celen
alper celen

Founder

Enhance Ventures

As the UAE gets set to celebrate its golden jubilee in December this year, the opening SEF 2021 session will feature key stakeholders in the UAE startup ecosystem looking into the role entrepreneurship has played in getting the country to where it is today, and how it will help secure its progress for the next 50 years and beyond. Staged as a freewheeling conversation between UAE Minister of State for Entrepreneurship and SMEs H.E. Dr. Ahmed Belhoul Al Falasi, Wamda Capital Executive Chairman Fadi Ghandour, and Careem co-founder Magnus Olsson, this discussion will look into the progress the UAE entrepreneurial landscape has seen up until now, and what needs to be done to propel it to its next level of growth.

9:45 am 10:15 am

Panel Discussion

Charting A New Course: Entrepreneurs As Changemakers

Maria Sobh Maria Sobh
maria sobh

Cofounder, Chief Design & Creation Officer & COO

The Concept

Ihsan Al-Hayek Ihsan Al-Hayek
ihsan al-hayek

Regional Manager

MENA, Dapi

Hayat Al Hassan Hayat Al Hassan
hayat al hassan

Founder

Sweech

Manar Al Hinai Manar Al Hinai
manar al hinai

Cofounder

Sekka

The startup world has shown us that knowledge and its speedy implementation is the only real power that an individual can have in order to survive and thrive in uncertain times. History has shown us that economies, countries, and the world as a whole depend on these changemakers who are not afraid to approach the unknown and create a new reality by drawing on their own wits and wisdom as guides. We have gathered a few of these courageous and enterprising individuals to tell us more about their personal journeys in this respect–and how the rest of us can follow their lead.

10:15 am 10:50 am

Keynote

Aiming For The Stars

Omar Nour Omar Nour
omar nour

Star of the "Beyond the Raging Sea" documentary on their row across the Atlantic Ocean

Omar Samra Omar Samra
omar samra

Star of the "Beyond the Raging Sea" documentary on their row across the Atlantic Ocean

10:50 am 11:00 am

Live Performance

Sharjah Performance Art Academy

11:00 am 1:00 pm

Break

Prayer and Lunch Break

1:00 pm 1:30 pm

FIRESIDE CHAT

Keep Calm And Carry On: Turning Your Dreams Into Reality

Michael Acton Smith Michael Acton Smith
michael acton smith

Co-Founder and Co CEO

Calm

Sonia Weymuller Sonia Weymuller
sonia weymuller

Founding Partner

VentureSouq

As the co-founder of the internationally acclaimed app, Calm, Michael Acton Smith certainly knows a thing or two about realizing your entrepreneurial dreams, no matter how crazy they might sound at first. Learn from his success story in this on-stage masterclass at SEF 2021.

1:30 pm 2:00 pm

Panel Discussion

Stepping Into Your Power: Why You Need To Awaken The Spiritual Entrepreneur In You

Pauline Nguyen Pauline Nguyen
pauline nguyen

Author of

The Way of Spiritual

Billed as one of Australia’s most impactful speakers and development coaches, Pauline Nguyen, co-founder of Red Lantern, the world’s most awarded Vietnamese restaurant, will use her time on the SEF 2021 stage to explain how all of us can go about designing the lives of our dreams. As someone who has realized great success despite battling great adversities in her life, Nguyen will teach from direct experience to help others command self-mastery.

2:00 pm 2:30 pm

Panel Discussion

Taking The Road Less Travelled: How To Break Out (And Stand Out)

Rashed Al Nuaimi Rashed Al Nuaimi
rashed al nuaimi

Actor and Singer

Sahar Al Awadhi Sahar Al Awadhi
sahar al awadhi

chef

It’s not easy to go against the grain—especially when it comes to choosing what we want to do with our lives. Be it external societal constraints, or self-imposed imposter syndromes, there are a multitude of issues that can have us questioning the careers we’d like to build for ourselves. So, what does it take to defy the norms and pursue one’s passion? That’s what this session at SEF 2021 aims to find out.

2:30 pm 3:00 pm

Panel Discussion

Mind Over Matter: Rethinking The Hustle And Grind Of Being An Entrepreneur

Craig McDonald Craig McDonald
craig mcdonald

cofounder

YallaParking

Amna Al-Haddad Amna Al-Haddad
amna al-haddad

UAE Olympic weightlifter

Triska Hamid Triska Hamid
triska hamid

Editorial Director

Wamda

While there’s definitely been an upsurge in conversations around mental health around the world, it has also resulted in a debate on how we should respond to people who confess to having issues with the same–just Google Simone Biles. So, when it comes to entrepreneurs, should we applaud those who take a time out, or do we reserve the cheers for those who make it through despite the struggles—or is there a middle path through all of this? That’s what we aim to find out in this panel discussion.

3:00 pm 3:30 pm

Panel Discussion

Today's Employees, Tomorrow's Entrepreneurs: Lessons From The "Careem Cartel"

Bassel Al Nahlaoui Bassel Al Nahlaoui
bassel al nahlaoui

Managing Director of Mobility

Careem

Asma Alyamani Asma Alyamani
asma alyamani

Head of Product

Mamo Pay

Tarek Fouad Tarek Fouad
tarek fouad

Head of Growth

Shorooq Partners

As momentous as Careem’s journey as a startup was, perhaps its more important legacy will be in how it gave rise to a whole new set of entrepreneurs who are today making waves around the MENA region and beyond. In a conversation featuring past and current employees of Careem, we look into the factors that made this success story possible, and how other enterprises–startup or otherwise–can follow their lead in shaping innovators of the future.

3:30 pm 4:00 pm

PANEL DISCUSSION

Talent Matters: Building An A-Star Team For Your Startup

Hussein Wehbe Hussein Wehbe
hussein wehbe

Entrepreneur

Elias Tsikhlakis Elias Tsikhlakis
elias tsikhlakis

MD

eyewa

Abdul-Rahman Risilia Abdul-Rahman Risilia
abdul-rahman risilia

Founder and CEO

ARC Talent

Saeed Al-Nofeli Saeed Al-Nofeli
saeed al-nofeli

Director

in5

It’s been said time and time again that a business’ success is dependent on the people you have in it—but how exactly does one build a founding team that sets up a startup for success? This panel discussion at SEF 2021 will hear from entrepreneurs on how they got the right talent on board for their enterprises and built a company culture that simply works.

4:00 pm 4:30 pm

PANEL DISCUSSION

Reality Bites: Going Meta About The Metaverse

Anthony Monteard Anthony Monteard
anthony monteard

Cofounder

Jumy

Anwaar AlMahmeed Anwaar AlMahmeed
anwaar almahmeed

CFA, Managing Director

Republic MENA

Amrita Sethi Amrita Sethi
amrita sethi

Artist

Simon Hudson Simon Hudson
simon hudson

CEO

Cheeze

As a concept that was originally conceived as the setting for dystopian science fiction, the metaverse is today being talked about as “the next big thing,” a virtual world that people get to experience and interact with using digital avatars of themselves, and where cryptocurrencies and NFTs rule the roost. But in an era where there are complaints galore about living in echo chambers, Zoom/virtual fatigues, and the environmental consequences of the crypto domain at large, does a metaverse add to our issues, or does it attempt to fix them? This discussion aims to look past the buzzwords and drill into the real-world applications of the metaverse.

4:00 pm 4:30 pm

Closing

Day 1 Closure

Day 2 Tue, 23 Nov

Hear firsthand from legendary changemakers about what it takes to make meaningful impact.

9:45 am 10:00 am

Opening

Emcee kickstarts event + video

10:00 am 10:30 am

Panel Discussion

The Untold Truths About Being A Great CEO

Nisreen Shocair Nisreen Shocair
nisreen shocair

CEO – Middle East

YOOX Net-a-Porter

Amir Farha Amir Farha
amir farha

Founder

COTU Ventures

Mo Ballout Mo Ballout
mo ballout

Founder

Kitopi

Since the outbreak of the COVID-19 pandemic, the resulting global economic crisis saw business leaders around the world finding themselves in rather precarious positions as they navigated these troublesome times. While many have been derided for their actions through this phase, there are a few who have been lauded for their efforts–so, what differentiates the two? That’s what execs from around the MENA region will discuss and debate in this panel discussion.

10:30 am 11:00 am

PANEL DISCUSSION

Financing Your Startup: The Key Funding Options Available For Your Business

Maha Al Fahim Maha Al Fahim
maha al fahim

Founder

High Water Venture Partners

Ahmad Al Naqbi Ahmad Al Naqbi
ahmad al naqbi

CEO

Emirates Development Bank

It’s one thing to want to start a business–but it’s another thing altogether to get it off the ground, and access to funds plays a key role in this particular aspect of an entrepreneur’s journey. This panel discussion will hear from different players in the UAE’s investment space speak about the various funding options that are available for entrepreneurs and startups in the market today, and how they can maximize their chances in terms of actually getting what they need in this domain.

11:00 am 11:30 am

Panel Discussion

Making Change Happen

Ali Tabrizi Ali Tabrizi
ali tabrizi

Filmmaker and Director

Seaspiracy

Sean Dennis Sean Dennis
sean dennis

Cofounder and CEO

Seafood Souq

Ibrahim Zu'bi Ibrahim Zu'bi
ibrahim zu'bi

Chief Sustainability Officer

Majid Al Futtaim-Holding

How many of us have come across a problem and thought to ourselves: “Well, there’s nothing I can do about it,” and then allow it to remain as is? But that’s not the only way to react to such situations. The more daring, more imaginative, and definitely more impactful response would be for us to find ways to fix the issue at hand—so, how do we go about cultivating that kind of a changemaker mindset? Well, hear it straight from the source—this discussion will feature changemakers delving into their approaches to the world, and what the rest of us can learn from them.

11:30 am 12:00 pm

Keynote

What Makes You Tick?

Anas Bukhash Anas Bukhash
anas bukhash

Serial Entrepreneur and Host

AB Talks

In this keynote address, serial entrepreneur and AB Talks host Anas Bukhash will help you figure out what drives you, and learn how to dive deep into that, so that your passion can actually become a career.

12:00 pm 1:00 pm

Break

1:00 pm 1:30 pm

Fireside Chat

Subverting Stereotypes: Rethinking Gender Dynamics In The Startup Realm

Tahmima Anam Tahmima Anam
tahmima anam

Author

The Startup Wife

Aby Sam Thomas Aby Sam Thomas
aby sam thomas

Editor in Chief

Entrepreneur Middle East

What makes women feel empowered, confident, and able to follow through on their entrepreneurial dreams? In her book, The Startup Wife, author Tahmima Anam delves into the sexism that’s often inherent in startup workplaces and entrepreneurial ecosystems, where gendered and/or racial micro-aggressions make it extremely hard for diverse voices to thrive. In this inspiring conversation, we’ll hear from Anam on the role stakeholders need to play in addressing such issues, and the ways in which both women and men can help rewrite this narrative.

1:30 pm 2:00 pm

Fireside chat

Coming Home: What Makes Sharjah The Right Hub For Entrepreneurs

Sarmad Al Zadjali Sarmad Al Zadjali
sarmad al zadjali

co-founder

Mughamer

Najla Al Ansari Najla Al Ansari
najla al ansari

Serial Entrepreneur

Timing and scalability are often mentioned as two important factors for startups to succeed, but what about a place where it originates from? While there are numerous stories about entrepreneurs succeeding out of the world’s famous startup hubs, there are as many stories of them failing because of not being able to keep up pace with the speed that a highly competitive environment demands. This SEF 2021 will hear from entrepreneurs who have chosen Sharjah as the base for their operations, and how the Emirate proved to be the best place for them to kickstart their businesses.

2:00 pm 2:30 pm

Panel Discussion

I'm An Entrepreneur Too: Giving Creatives Their Due

Aida Muluneh Aida Muluneh
aida muluneh

Ethiopian photographer and contemporary artist

Mohamed Somji Mohamed Somji
mohamed somji

Director

Gulf Photo Plus

As the world emerges from deep uncertainty, there’s a renewed appetite for arts and culture, but are entrepreneurs in the creative sector being given the support they need? This SEF 2021 session looks into the creative economy as it stands today, and how it can be boosted and bolstered in the MENA region, and beyond.

2:30 pm 3:15 pm

Keynote

Entrepreneur Mindset

Vishen Lakhiani Vishen Lakhiani
vishen lakhiani

Founder, Entrepreneur, Visionary, Best-Selling Author

Mindvalley

3:15 pm 4:00 pm

Keynote

Chasing Greatness

Lewis Howes Lewis Howes
lewis howes

New York Times Bestselling author of the hit book

The School of Greatness

As the bestselling author of The School of Greatness, Lewis Howes knows a thing or two about living your dreams, making an impact, and leaving a legacy in the world that we live in. And the formula for realizing all of that (and more) is what he is going to share with us in this closing keynote for SEF 2021–you don’t want to miss out on this!

4:00 pm 4:30 pm

Closing

SEF Closing

Day 1 Mon, 22 Nov

Tap into your full potential with world-renowned masters in productivity and personal growth: http://mindvalley.com

1:00 pm 2:15 pm

Introduction to Holistic Entrepreneurship

Ronan Oliveira Ronan Oliveira
ronan oliveira

Author, Holobody and Cofounder of 10X Fitness

2:30 pm 3:15 pm

Entrepreneur Mindset by Vishen Lakhiani

Vishen Lakhiani Vishen Lakhiani
vishen lakhiani

Founder, Entrepreneur, Visionary, Best-Selling Author

Mindvalley

3:20 pm 4:40 pm

Abundance Reprogramming

Regan Hillyer Regan Hillyer
regan hillyer

Serial Entrepreneur and Philanthropist

4:50 pm 5:20 pm

Identity Shape-Shifting

Vishen Lakhiani Vishen Lakhiani
vishen lakhiani

Founder, Entrepreneur, Visionary, Best-Selling Author

Mindvalley

5:20 pm 5:30 pm

Q&A

Vishen Lakhiani Vishen Lakhiani
vishen lakhiani

Founder, Entrepreneur, Visionary, Best-Selling Author

Mindvalley

Day 2 Tue, 23 Nov

Tap into your full potential with world-renowned masters in productivity and personal growth: http://mindvalley.com

10:00 am 10:05 am

Welcome by Host

10:05 am 10:20 am

The Peaceful Warrior Morning Routine

Ronan Oliveira Ronan Oliveira
ronan oliveira

Author, Holobody and Cofounder of 10X Fitness

10:20 am 11:20 am

The Biology of High-Performance

Ronan Oliveira Ronan Oliveira
ronan oliveira

Author, Holobody and Cofounder of 10X Fitness

11:20 am 12:00 pm

Build Your Relationship Capital by Harnessing the Power of Community

Eni Selfo Eni Selfo
eni selfo

Head of Community

Mindvalley

12:00 pm 1:00 pm

Lunch Break

1:05 pm 2:20 pm

Communicate with Charisma, Confidence, and Authenticity

Jimmy Naraine Jimmy Naraine
jimmy naraine

Author and Entrepreneur

2:30 pm 3:45 pm

The X Factor: Breaking Fear

Lu Xanne Boon Lu Xanne Boon
lu xanne boon

International Coach & Speaker

3:50 pm 4:40 pm

Level-up

Vishen Lakhiani Vishen Lakhiani
vishen lakhiani

Founder, Entrepreneur, Visionary, Best-Selling Author

Mindvalley

Day 1 Mon, 22 Nov

Feel the positivity through music and dance from local artists, embracing the breathtaking diversity of talent and culture in Sharjah.

9:00 am 9:30 am

Not So Human

Not So Human Not So Human
not so human
12:00 pm 12:30 pm

Amal Waqar

Amal Waqar Amal Waqar
amal waqar
3:00 pm 3:30 pm

Boye Henry Durodola

Boye Henry Durodola Boye Henry Durodola
boye henry durodola

Day 2 Tue, 23 Nov

Feel the positivity through music and dance from local artists, embracing the breathtaking diversity of talent and culture in Sharjah.

9:00 am 9:30 am

Reemaz Sings

Reemaz Sings Reemaz Sings
reemaz sings
3:00 pm 3:30 pm

Sarah Shebani

Shebani Shebani
shebani

Day 1 Mon, 22 Nov

Engage with the community in an open atmosphere that encourages knowledge sharing and exploring new opportunities.

12:00 pm 1:00 pm

Culinary Workshop

Chef Luca from Healthy Farm Eatery

Luca Cobre Luca Cobre
luca cobre

Chef

Healthy Farm Eatery

Sharjahs very own local farm eatery that specializes in making healthy eating extremely tasteful & unforgettable. Sourcing ingredients from local farmers across Sharjah to reduce ecological footprint. HFE also specializes in making their own super protein pizza dough, vegan desserts and hand a selection of camel milk cheeses. Chef Luca will hold a workshop to showcase how to make healthy pizza dough and healthy desserts.

Day 2 Tue, 23 Nov

Engage with the community in an open atmosphere that encourages knowledge sharing and exploring new opportunities.

12:00 pm 1:00 pm

Culinary Workshop

Brew and Taste Coffee

Fatema Showaiter Fatema Showaiter
fatema showaiter

Founder

Ark Cafe

Arabic Coffee

Turkish Coffee

Manual brewing

1:30 pm 2:30 pm

Culinary Workshop

The Entrepreneurial Diet with Nutribox For Healthy, Happy Entrepreneurs

Noora AlAskar Noora AlAskar
noora alaskar

Founder and CEO

MyNutribox

So you want to live a healthy life, what does that really mean? 

You must have vitamin & mineral toolkit. 

How do you manage stress & burnout, naturally?

A healthy gut, is a healthy mind. 

Nutritionist’s secrets to a healthy, balanced & productive life.

Day 1 Mon, 22 Nov

Create personal memories with some of the legendary change makers taking the stage at SEF this year.

1:30 pm 2:30 pm

Book Signing

Michael Acton Smit

Michael Acton Smith Michael Acton Smith
michael acton smith

Co-Founder and Co CEO

Calm

2:30 pm 3:30 pm

Media Interviews

Michael Acton Smith

Michael Acton Smith Michael Acton Smith
michael acton smith

Co-Founder and Co CEO

Calm

3:00 pm 4:00 pm

Book Signing

Pauline Nguyen

Pauline Nguyen Pauline Nguyen
pauline nguyen

Author of

The Way of Spiritual

4:00 pm 5:00 pm

Media Interviews

Pauline Nguyen

Pauline Nguyen Pauline Nguyen
pauline nguyen

Author of

The Way of Spiritual

Day 2 Tue, 23 Nov

Create personal memories with some of the legendary change makers taking the stage at SEF this year.

1:30 pm 2:00 pm

Group Meet & Greet

Tahmima Anam

Tahmima Anam Tahmima Anam
tahmima anam

Author

The Startup Wife

2:00 pm 2:30 pm

Book Signing

Tahmima Anam

Tahmima Anam Tahmima Anam
tahmima anam

Author

The Startup Wife

2:30 pm 3:00 pm

Book Signing

Lewis Howes

Lewis Howes Lewis Howes
lewis howes

New York Times Bestselling author of the hit book

The School of Greatness