Shelley Frost is the Founder and Director of The Fridge, the region’s live entertainment partner of choice for leading festivals, concerts, and world-class talent. Winner of the Industry Icon Award 2022 at the Middle East Event Awards, Shelley is inspired by creativity, collaboration, and how culture evolves through reimagining the past.
Founded in 2007, The Fridge and its award-winning team design and produce spectacular projects, integrating outstanding programming with flawless execution.
Shelley has pioneered landmark events supporting locally based talent as well as global superstars, including founding the Arabian Philharmonic and co-founding ChoirFest ME.
A respected performer herself, Shelley has cultivated a deep understanding of entertainment nuances during her 25 years living in the region. She holds a steadfast belief in creating culturally inclusive platforms for the performing arts
