Many founders struggle to charge what they’re worth, not because they lack skill, but because guilt, self-doubt, and fear of rejection shape their pricing decisions. In this transformative session, participants unpack the psychology of pricing, identify emotional money blocks, and learn practical tools to price with both confi dence and integrity. Through reflection and strategy, they’ll discover how to align pricing, profit, and purpose, creating a business that feels both profitable and principled. Participants will leave with renewed self-worth and one actionable step toward pricing with confidence.