Charlie Wright is the founder of Humantra, a brand built on the belief that hydration isn’t a fix—it’s the foundation of everything. A third-time founder, Charlie’s journey to success was shaped by the lessons of two prior failed ventures and the realization that corporate life wasn’t for him after studying law at university.
Charlie is driven by impact at every level, believing that every decision is an opportunity to make a meaningful difference. Born in Dubai, Humantra has grown into a global brand, inspiring healthier hydration habits worldwide. Drawing on years of direct-to-consumer expertise and a network spanning leading content creators, consumer brand CEOs, and elite athletes, Charlie’s mission is to empower people everywhere to thrive through proactive wellness
