I’ve spent the last 16 years helping brands find their voice, grow their communities, and create impact but nothing drives me more than the intersection of gaming, culture, and players.

Today, I lead 2XKO Publishing in EMEA, shaping the strategy behind one of Riot’s most ambitious launches. After helping bring VALORANT, League of Legends, Legends of Runeterra, TFT, and Wild Rift to life in the MENA region, I’m excited to begin this next chapter driving a player-first approach to grow fighting games, connect meaningfully with local communities, and contribute to the global vision behind 2XKO.

I believe in culture over campaigns, players over products, and execution that actually earns fandom. Whether it’s growing communities, scaling strategies, or leading diverse teams, I’m here to push boundaries, challenge the meta, and create unforgettable moments for players across the region.